What Happened
Snapchat is introducing three new targeting options to its vertical video Snap Ads as the company continues to improve its ad products. Now brand advertisers can choose to target Snapchat users based on email address-matching or target users that share similar characteristics with those defined groups. Later this fall Snapchat will also allow brands to target ads based on the type of content users view.
What Brands Need To Do
According to comScore, Snapchat’s core audience of 18-to-24 year-olds is nearing full saturation but older demographics will provide growth. As Snapchat continues to expand its user base and improve its ad products, it is an important social marketing channel that brand marketers need to consider in their media planning and develop a strategy for.
Source: Marketing Land