What Happened
Twitter has rolled out a useful tool for advertisers to convert their app-install ads into native Twitter ads. By simply checking a box labeled “native,” app install campaigns will appear as native ads across the apps using the Twitter Audience Platform.
What Brands Should Do
Twitter says its testing found that native app install ads received 56% higher click-to-install rates than ones that appeared as traditional banner ads and interstitials. For brands seeking to leverage social ads to drive downloads for their apps, this new feature offers a simple way to improve their campaign performance.
Source: Marketing Land