What Happened
Facebook has added new tools to Pages to allow users to interact with local businesses without leaving the Facebook app. An update to the “call to action” button on Pages brings more options such as “Start Order,” “Book Now,” or “Buy Tickets,” which are powered by tech partners such as Delivery.com, Eventbrite, and Fandango, respectively. Even if the business is not using the services of those integrated tech partners, they can still manage bookings and answer quote inquiries with this update.
What Brands Need To Do
This update builds out the business-oriented functions of Facebook Pages, making it easier for businesses to manage customer interactions. Instead of driving customers off Facebook and to their own websites, now businesses can provide online customers a more frictionless experience. As Facebook and other major digital platforms continue to make their sites more business-friendly, brands should take advantage of the available tools to modernize their customer experience.
Source: Facebook Business
Header image is a promotional image courtesy of Facebook Business