What Happened
On Wednesday General Motors announced a partnership with IBM that leverages Watson’s cognitive computing capabilities to deliver personalized brand messages to drivers via its OnStar service. The program, named OnStar Go, aims to dispense real-time, location-based information covering topics such as fuel, hospitality, entertainment, and restaurants. OnStar Go is expected to roll out early next year. ExxonMobil, Glympse, iHeartRadio, and Mastercard are also among the first batch of brands to join this program.
What Brands Should Do
This Watson-powered program offers brands a new channel to reach consumers on the go in a smarter, targeted way. For example, ExxonMobil plans to use it to help drivers quickly locate nearby gas stations, and Mastercard will enable drivers and passengers to conveniently authorize payment from inside the vehicle. As connected cars continue to gain momentum in the auto market, brands should seize the opportunity to reach in-car consumers with personalized content through the dashboard and digital channels supported by the OnStar Go ecosystem.
Source: AdAge
Header image is a promotional image courtesy of General Motors