What Happened
Pinterest has introduced a new feature called Showcase to help brands on its platform leave a strong first impression on customers visiting their profile pages. Rolling out to business accounts, this new feature enables brand managers to choose up to five customizable Pinterest boards and Buyable Pins in the US to feature as a rotating carousel on top of their profile pages.
Why Brands Should Care
A new report from our sibling Mediabrands agency Magna found that social and search captured the bulk of digital dollar growth in 2016, and social media is expected to rise to the top of advertising spending in market share by 2017. Pinterest stands to benefit from this ad dollar boom, as it has long enjoyed its reputation among social networks as a “Sales Conversion Powerhouse.”
This new feature should offer brands a way to curate their best content collections and present them in a prominent manner to attract the attention of potential customers and hopefully lead to conversion. As social platforms like Pinterest continue to build out their ad products and add brand-friendly features, brands advertisers need to learn to leverage these tools to reach their desired audiences .
Source: Marketing Land