What Happened
Google Assistant continues to play catch-up with Amazon’s Alexa Voice Service as it adds support for two prominent brands in smart home gadgets, Belkin’s Wemo and Honeywell. At this year’s CES, where Alexa basically dominated the show floor, Google Assistant also unveiled several upcoming brand integrations, including one with new Mercedes-Benz models as well as NVIDIA’s new connected home product line. Most recently, the search giant partnered with HBO to promote its hit show Westworld with a bot named Aeden that is programmed to answer some show-related questions.
What Brands Need To Do
As Google continues to add integrations for Google Assistant in order to compete with Alexa, voice-activated assistant services are quickly becoming more component. And if what we saw at CES earlier this month is any indication, they are set to take over the home space and bring AI-powered interfaces to mainstream consumers soon. Resultantly, it is becoming more evident than ever that voice-based brand-customer interaction is something that brands have to explore and master if they wish to establish a new touchpoint in consumers’ living rooms.
How We Can Help
The Lab has extensive experience in building chatbots and Alexa Skills to reach consumers on conversational interfaces, which we’ve leveraged to develop a dedicated conversational practice called Dialogue. The NiroBot we built in collaboration with Ansible for Kia is a good example of how Dialogue can help brands build a conversational customer experience supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.
Source: VentureBeat