What Happened
YouTube is now allowing content creators with over 10,000 subscribers to live broadcast directly from their mobile devices. This marks the latest roll out of YouTube’s mobile live streaming products, which the company first started limited testing in June. YouTube also noted it is working to roll out this feature to all users soon. In addition, YouTube also created a new “Super Chat” feature to let fans amplify their comments by featuring them atop the chat window and highlighted in various colors.
What Brands Need To Do
According to a recent AYTM Market Research survey, over 56% of U.S. internet users have viewed live video content from others on social media or livestreaming apps, with 11% reporting that they do it regularly. With this update, YouTube is finally catching up with its mobile-friendly rivals like Facebook Live and Twitter, making it easier to YouTube influencers to go live and monetize their content. Despite being late to support mobile livestreaming, YouTube still commands significant traffic as the world’s leading video destination site, making it the default choice for many digital marketers. For now, brands with a substantial following on YouTube should consider taking advantage of this update to connect with fans in a more spontaneous way, whereas other brands may consider teaming up with influencers to get their messages across with a sponsored live event.
Source: Marketing Land