What Happened
At a press conference hosted yesterday in Barcelona ahead of this year’s Mobile World Congress, Samsung announced some noteworthy news about its Gear VR headsets. The Korean mobile giant debuted a redesign of the Samsung Gear VR that not only makes it work better with existing Samsung handsets but also prepares it for the upcoming Galaxy S8 phones.
More importantly, the new Gear VR headset will also come with a new controller that includes touchpad and trigger, in addition to the motion sensors. Equipped with a touch-sensitive touchpad, the controller enables users to navigate the VR interfaces in a faster and more convenient manner. The control also comes with a trigger at the bottom for playing video games.
Besides the VR updates, Samsung also unveiled two new tablets and a new class of two-in-one laptop-tablet device.
What Brands Need To Do
Samsung Gear VR remains one of the most popular mobile platforms for virtual reality at the moment. And this refresh in headset design and new remote controller significantly improves the user-friendliness and adds to its interactivity.
As the hardware continues to develop, VR and 360-degree content is quickly emerging as a medium that brands should explore to attract consumer attention with innovative storytelling. In order to capitalize on the booming popularity of the immersive medium, brands should take a cue and start developing VR content that truly enhances brand messaging and contributes to the campaign objectives.
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.
Source: VR Focus