What Happened
Shazam has launched an augmented reality (AR) platform to its eponymous music recognition app, allowing users to unlock 3D animations and product visualizations by scanning Shazam codes in the app. The company first branched out to visual recognition in 2015, letting users scan a mini-Shazam code (think QR-codes) to unlock extra digital content on their smartphones. Shazam’s new AR code-scanning technology will be powered by Zappar, a London-based AR startup, and will be available for users and brands worldwide.
What Brands Need To Do
While the AR technology that Shazam is integrating is not exactly new, what it does bring to the table is the massive global reach of its app, which recently surpassed the milestone of one billion downloads. By launching this AR platform, Shazam effectively gave tens of millions of smartphone users a quick and easy way to unlock AR content on their mobile devices. Brands should take advantage of this new platform to experiment with AR content and add fun, interactive experiences to their posters and packagings.
If you’d like to get some help to figure out how augmented reality can enhance your customer experience and drive new opportunities for your brand, or simply to try out the HoloLens demo we have to experience the transformative power of AR, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: Business Wire
Header image courtesy of Shazam’s press release
