What Happened
Online food delivery service GrubHub has created an Amazon Alexa skill to allow users to quickly reorder a recent meal. After activating the skill, users can get food delivered simply by asking Alexa to “open Grubhub” or “tell Grubhub I’m hungry,” before choosing between their three most recent GrubHub orders for delivery. Once confirmed, Alexa will also tell users how long they will have to wait before the food shows up.
What Brands Need To Do
This is not the first food delivery skill that Alexa has added to its fast-growing list of capabilities. Both Pizza Hut and Starbucks have created their own Alexa skills for voice ordering. As tech giants such as Google and Amazon continue to make strong pushes for their conversational products, more and more mainstream consumers will soon become reachable via those emerging voice-based devices. Therefore, brands will need to explore opportunities in building advanced applications for these emerging platforms with highly engaging user experiences and conversational interactions.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.
Source: The Verge