What Happened
Twitter announced today that it will begin selling pre-roll video ads before some Periscope live streams and Periscope videos that are no longer live but still on Twitter. The company first started experimenting with monetizing Periscope content last September when it started doing sponsored live streams and allowing brands to play a short clip before the live video starts. Now, this pre-roll option is available for a number of select publishers and high-profile broadcaster to leverage to monetize their live content.
What Brands Need To Do
As viewers increasingly turn to live streams for immediate connections and updates, more brands are embracing the live format to connect with consumers via sponsored events. This announcement underscores Twitter’s aim to monetize its live video content and attracting publishers and content creators to join the platform. It also offers brands another new ad unit to piggyback on popular Periscope content to reach viewers.They can partner with publishers and broadcasters whose content or live events aligns with the interests of their core demographics.
Source: Re/code
Header image courtesy of Periscope’s promotional image