What Happened
To promote its new Genius series based on the life of Albert Einstein, National Geographic channel is resurrecting the renowned physicist as a chatbot on Facebook Messenger. To introduce a more human side of the famed genius, NatGeo worked with interactive agency 360i and Imperson, a startup that specializes in building character-based bots, to create a Genius chatbot that showcases the personality of Albert Einstein and leverages Imperson’s AI technology to provide contextually relevant replies to whatever the user asks.
What Brands Need To Do
Chatbots are a natural fit for entertainment brands looking to promote their content on messaging platforms, as character-based chatbots offer an innovative way to engage with fans, drive social conversations, and build buzz for new releases. Previously, Sony Pictures created a chatbot based on the Red Queen character from Resident Evil: The Final Chapter to promote the movie’s theatrical release in January, and last May Paramount created a Kik chatbot to promote the Teenage Ninja Turtle movie. As machine learning and natural language processing technologies continue to advance, brands will be able to make increasingly smarter bots that will carry out a conversation and forge an emotional connection with consumers.
Source: Creativity Online