Welcome to the Lab’s coverage of CES 2023, available exclusively to Mediabrands clients and agency teams.

CES can be an overwhelming experience, full of huge TVs, futuristic cars, and weird gadgets. That’s why the Lab arrives early before the show officially opens, and hits the show floors to scout for the best-in-show.

Click here to watch a short recap video for the key insights

Click here to read our in-depth CES 2023 Trend Report

Check out the recordings of our lineup of CES 2023 content sessions:

Click on the titles of each session to watch the recordings directly on Vimeo. Thank you!


CES Kickoff & Session Overview

by Adam Simon, IPG Media Lab

A look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023.


The Future of the At-Home Economy

by Chelsea Freitas, IPG Media Lab

Join us for a look at the smart home and IOT devices & platforms featured at CES, and how brands can use them to reach consumers.


The Future of Health & Wellness

by Katy Geisreiter, IPG Media Lab

A look at how health and wellness brands can leverage innovative health devices to deepen their consumer relationships.


MAGNA Marketplace Update

by Dani Benowitz, MAGNA

Hear how the late pandemic era has impacted behaviors and priorities for brands, media companies and consumers alike, and the collective implications on the 2023 ad market.


The Future of Mobility

by Josh Mallalieu, IPG Media Lab

Highlighting disruptive car announcements from the show floor and discuss their implications for OEMs, travel brands, and delivery logistics.


MAGNA Media Trials

by Kara Manatt, MAGNA

Latest and greatest from the media trials program on topics such as misinformation, content, adjacency, and best practices on TikTok.


The Future of Entertainment

by Richard Yao, IPG Media Lab

CES is a launch pad for emerging media of all stripes. Explore how evolving technology opens new doors for brands in every category.


The Future of Vice

by Ryan Miller, IPG Media Lab

Covering evolving consumer behaviors around traditional vices like alcohol, cannabis, and gambling, and where Sin City is headed next.


Click here to download the full schedule of our CES events!

In addition, we also put together a handy innovation roadmap pocketbook to highlight the most important innovation trends that you may encounter on the show floor at this CES.

Click here to download a digital copy!

Click here to download our list of must-see highlights at CES 2023.

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Schedule time with the Lab to discuss CES or any other Innovation Topics!

Please include name, email, title and company as well as what topics you would like to cover and we will get back to shortly to schedule a conversation.