Adidas is finally entering the connected health scene with its first branded fitness app All Day. Available now on iOS and Android, the app aims to provide a holistic approach to help users stay fit and healthy with a wide range of tutorial content covering topics from yoga moves to healthy recipes. The app can also be used to track your data in a series of health aspects such as movement, nutrition, and sleep.
Interestingly, Adidas says right now the app is designed to focus on the female customers, since its data suggest they are the key users in the wellness space, although the company says there will be additional content geared toward men later on.
What Brands Need To Do
The launch of this app marks a much-needed change of strategy for Adidas, who announced at SXSW festivals earlier this month that it is looking to create a new open ecosystem for its digital fitness products. As connected consumers increasingly expect brands to provide a digital component to their products and services, Adidas makes the right move to catch up with more tech-savvy rival brands Nike and Under Armour in terms of developing a digital fitness ecosystem that complements its products and foster an online community that helps build brand affinity.
Header image courtesy of Adidas’ promotional image