Earlier this week, Mojio, a connected car platform and pluggable device maker, launched an app and services store for its platform. The new Mojio Drive store will feature 20 apps and services that can help expand the functionality of the Mojio platform and enhance your connected car experience.
What Brands Should Do
Although the majority of the apps currently available on Mojio Drive focus on driving and safety enhancement, it isn’t hard to imagine the platform would be filled with in-car infotainment services in the near future. Therefore, brands seeking to connect with consumers on the go will need to identify when and where they can best reach them and provide true value offers via platforms such as Mojio.
Legislators in California, Texas and Virginia are warming up to the autonomous car business by loosening regulations, as well as building research centers and testing facilities, all in a bid for the fast-growing industry, along with the new jobs and tax revenue that come with it.
What Brands Should Do
Legislation issues have long been a roadblock in the development of self-driving vehicles. Now that lawmakers are realizing its inevitability and are getting on board, the time is right for auto brands to seize the opportunity and leverage such new-found interest into concrete legislative benefits.
Source: New York Times
Read original story on: WardsAuto
Ford is set to begin a pilot test program for beacons in a handful of showrooms to aid a more independent sales process. Because car shoppers begin their research online, the purchase cycle has become compressed, enabling people to get the information they need faster, leading to a quicker purchase. Dealers will attach the beacons to models they want to feature in their showrooms. As a shopper walks around the vehicle, the devices will broadcast key information to the customer’s smartphone that might help close a sale.
Read original story on: The Next Web
Ford CEO Mark Field revealed in a recent interview with BuzzFeed that the company has been developing its own ridesharing service named Dynamic Shuttle. Earlier this year at CES, Ford unveiled a series of experiments in developing the connected car, and this announcement marks Ford’s first entry into building its own platform. As on-demand ride-hailing services like Uber and Lyft radically alter the landscape of personal transportation, it makes sense that a legacy auto manufacturer like Ford would be eager to acclimate to the ongoing market shift from car-ownership towards car-sharing.
Image taken from Ford’s website
When asked about driverless cars, which company do you think of first? According to a new study by Appinions, Google is dominating the current buzz over the most prestigious automakers in the market. As the ultimate form of connected cars, autonomous cars have been in public consciousness for a while now, mostly thanks to Google’s experimental efforts. With such high level of technology involved, it’s hardly surprising to see the tech overlord certified as the most influential player. Clearly, auto companies have some catching-up to do if they want to have a say in this growing market.