People have always connected over shared interest, forming unique relationships over similar passions. What was once limited to physical proximity has expanded into fan communities online. Constant connectivity has made it easier for people to connect, forming strong, loyal fandoms whether they know one another or not. In this POV, we discuss how brands can utilize technology to target these fandoms, or tribes, and message to them in an authentic and transparent way as a means to leverage brand equity.
Pew Research has published a new report comparing reading habits across different communities. The findings indicate that 14% of readers read both an ebook and printed book in the past year with urban dwellers preferring ebooks far more than rural participants. More surprising is the fact that 58% of Americans still have a library card. Check out the full study at your library for more insight.
Chart: Mobile vs. PC Consumption
Huffington Post Tracks Highlighted & Copied Text From Users
Facebook Re-targeting Is Up And Running
The techie masses at the 2011 Consumer Electronics Show seemed burdened by a general sense of disappointment. Minds were not blown. The digital firmament was not torn asunder. Wallets were not gripped tightly in fearful anticipation of the imminent need to drop a paycheckâ€™s worth of earnings on the new must-have, show-stopping electronic object of lust.
Of course, there was still plenty to see and much technical wizardry on display, but we are a furiously jaded audience. The escalating pace of innovation has created an expectation that each new generation of products will create both terrified awe and wondrous delight. For example, it was a few short months ago that Microsoft started promising the future of gestural control via Kinect, a new peripheral for the Xbox 360. A completely new interface went from the pages of sci-fi to the pages of a Toys-R-Us sales circular overnight. Just four months after its release, few people seemed to crowd the Kinect booth. CES attendees donâ€™t want amazing. We want new amazing.