Brands as publishers is the latest marketing movement as we see more and more brands creating original content on owned channels. Much like the beginnings of social, clients are grappling with measurement. Should success be accessed from a marketing perspective or a publisher? The answer lies somewhere in between.
Take a look at content marketing network, Contently’s latest findings above. The thoughtful piece outlines 4 keys to calculating the ROI like considering engaged time and repeat visitors which is something our friends over at Chartbeat have put into action.