Consumers turn online for car purchases

AutoNiches ( more than ever are heading online to get purchase critical “information.”  Given the tough economic times, the value of every spare dollar means that people have to be more thoughtful about how they spend it.

As a recent article in the Wall Street Journal reveals, auto purchases are no exception.  Not only is general information about a car important but finding/affiliating with like consumers is spawning a growth in “niche” online sites.  Even as U.S. auto sales have fallen by about 30% this year from a year earlier, more than 100 new auto-related Web sites have been launched, says research group Hitwise. Continue reading “Consumers turn online for car purchases”