On Tuesday, CVS launched a new curbside pickup service called “CVS Express,” allowing customers to order items using CVS’s mobile app and get their orders delivered to their cars when they drive up to the store. This service is currently available at 350 CVS locations in select cities, but the company says it is planning to roll out curbside pickups to its 9,600 retail locations across the country soon. CVS also announced it is investing in Palo Alto-based shopping startup Curbside, whose technology is powering the new experience.
What Retailers Need To Do
With this new pickup service, CVS is making a strong push toward mobile ordering, offering customers a frictionless shopping experience and allowing them to skip checkout lines and receive their orders within hours. As same-day delivery services continue to gain popularity, retailers need to cater to increasing consumer demand for convenience and instant gratification and make an effort to bridge the retail experience across online and offline channels.
For more information on how retailers can modernize their user experiences to better engage with shoppers, check out the Boundless Retail section in our Outlook 2016.