Flurry & IPG Lab Media Trial: TV Viewing Vs Tablet

IPG Lab and Flurry conducted behavioral focus groups with tablet video watchers. Left alone in our living room, hidden video cameras show that participants watch tablet video very differently than TV, even taking the tablet with them on trips to the kitchen instead of waiting for an ad break, as our TV watchers did. Hear our participants give their opinions on tablet video first-hand, and see it through their eyes via a video camera embedded in their eye-glasses.



New media solutions for new mamas

Lab Director Lori Schwartz and SadieFor those who know Lab Director Lori Schwartz, it’s not a shock that she’d bring her love of emerging media home with her. Lori’s been an evangelist of advanced TV and video, interactive content, and industry partnerships for as long as anyone would listen.

So we were not surprised when she emailed from her Blackberry on the table minutes before giving birth; or that we got the first Facebook photo of Sadie within minutes of her arrival this past month.

And now, Lori is proving that like innovative brand campaigns, child rearing is also an excellent opportunity to integrate new media solutions. We’ve highlighted the use of new media previously for weddings, and for other important life milestones. But for those who are considering or who will soon make the leap into parenthood, here are some of the best bets from an “emerging media mama:” Continue reading “New media solutions for new mamas”

Three cheers for Cooliris

Cooliris launches publishers network Apologies to our readers for being down for a week. We had a mean hack that caused lots of disruption to our system. We’re back up though with some extra padlocks on our door and hopefully will stay that way.

One of our favorite browser extensions comes from our friends at Cooliris. We’ve been watching their product turn Web browsing on its head as it turns your browser into a 3D experience.

And, we’re all too happy today to see the launch of their publishing networks which enables advertisers to subtly integrate their images into the experience. As TechCrunch notes, this is an exciting step for the startup as it moves to solidify its business model…which in this economy is a good thing to be doing with that investment money.

See their first campaign execution after the jump.

Continue reading “Three cheers for Cooliris”