Five most promising location based campaigns

Propelled by location based technology, mobile advertising is taking leaps forward right now. Projections from Juniper Research anticipate location based mobile marketing will jump to a whopping $12 billion dollars by 2014. Meanwhile, in the past four months the number of location based campaigns pushing the bounds of mobile advertising has grown exponentially. With Facebook’s anticipated release of a place-based functionality and the near hysteria surrounding Foursquare, opportunities continue to grow. Scale is the primary qualifier when it comes to mobile, but it’s not an excuse to avoid experimenting with the channel. Now is the time to gain learnings–from relevant ways to reach a highly targeted audience, to gathering insights and data on your customers.

Here are five promising executions:

Continue reading “Five most promising location based campaigns”

Augmented reality set to blast off

Augmented reality set to blast offFor over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room. However, AR is rapidly moving its way beyond a fix platform.  Location-based social networking site Brightkite recently entered into a partnership with Dutch startup SPRXmobile to integrate the Layar augmented reality features into its solution.  This solution leverages Location-based social networking, GPS, camera and compass phone functions to overlay 3D location-based information on the screen in real time. Called Layar, it’s their browser designed to be used on smart phones and give users the chance to point and experience. As the Lab’s resident “car guy” I couldn’t help but think about Intel’s progressive in-car efforts and their drive to create rear-seat entertainment/navigation architectures, along with LBS.

Brands however could really move AR forward through sponsorship initiatives.  Continue reading “Augmented reality set to blast off”