Why Twitch Launched A Free Music Library For Gamers

Read original story on: The Verge

Today Twitch announced Twitch Music Library, a free-to-use soundtrack selection for its over 50 million monthly active users. The library currently consists of songs whose copyrights are cleared for use on live streams or in archived video, including some Twitch favorites from Skrillex and Steve Aoki’s record labels. As part of Twitch’s long-running expansion from video games to music, the new service also provides a direct solution to Twitch’s crackdown on unlicensed music streaming last year.

What Amazon’s Big Win At Golden Globes Means For The TV Market

Read original story on: NPR

At last night’s 72nd Golden Globe Awards, Amazon Prime claimed their first-ever victories at any major award show, as their new original series Transparent collected awards for Best TV Comedy Series, as well as Best Actor in a Comedy for its lead Jeffery Tambor.

Such big wins for Amazon mark the first time a streaming service other than Netflix (which also scored a big win with Kevin Spacey winning Best Actor in a Drama for House of Cards) has beaten traditional TV players, signaling the continuing diversification of the OTT TV market. At the end of the day, consumer don’t really care which distribution channel they are using, as long as they are enjoying the quality content.

CES 2015: Leslie Moonves Doesn’t Care Where You Watch The CBS Shows

Read original story on: TechCrunch

CBS CEO Leslie Moonves took the stage at MediaLink’s “Brand Matters” keynote at CES 2015 to discuss the company’s newfound fondness for streaming. “I don’t care where you watch our shows”, remarked the CBS executive, “we just want it to be counted and be paid appropriately”.

Moonves also addressed CBS All Access, the network’s new OTT service, noting that he was hesitant at first but eventually turned his mind around.  He acknowledged that technology is changing the way businesses interact with audiences, but also stressed that content quality should always remain the first priority.

Best Of The Lab 2014: OTT Flourishes As Big Data Gets Personal

The past year saw monumental growth for the over-the-top (OTT) market, as more brands and content providers jumped in this flourishing market. You can read our extensively researched white paper to learn about the OTT revolution happening in our living room.

Meanwhile, everything you do online is duly noted as part of your personal big data. Check out our joint study with 140 Proof on how and why people manage social profiles across multiple platforms.

What the Living Room Revolution Means to Brands

140 Proof and IPG Lab Present A Network For Every Interest

CES 2015 Preview: Smart TV Partnership Spotlight

More and more people are buying Smart TVs — by some projections, there will be 66MM connected households in 2016 — and so the long-developing advanced TV space should finally achieve nationwide scale. Not surprisingly, then, they’re a major theme at CES 2015. With the trade show just around the corner, we are highlighting three of our favorite partners in the connected TV space. They’ll be exhibiting at CES, so stop by their booths and say hi.
 
BrightLine: Veterans of the ITV space, BrightLine is focused on building rich media experiences for TV. They’re helping brands enhance their content and advertising across linear and OTT (on-demand) platforms.
 
Samba TV: Samba uses ACR (automatic content recognition) to identify what TV viewers are watching. Their product suite ranges from real-time TV analytics to cross device retargeting. The latter is great for audiences that watch TV while using their  phone (nearly 58%, according to a 2014 report from Ipsos).
 
Cognitive Networks: An example of a ACR provider focused on first-screen, Cognitive Networks also recognizes smart TV content, and displays interactive content directly under the broadcast. That interactive layer can be used to increase engagement with either programming or advertising. Cognitive Networks just netted a pretty healthy Series B, so be sure to congratulate them.

What’s Going On With HBO Go Standalone?

Read original story on: The Verge

Back in October, HBO announced plans to soon launch a “standalone, over-the-top” HBO Go subscription, and now some surprising new details are emerging. HBO is reportedly aiming for an April 2015 launch, just in time for the new season of Game of Thrones. This makes perfect sense, considering the HBO flagship series is the most pirated show in the world.

Moreover, HBO has opted not to build the standalone OTT service in-house, but instead will use external technology from MLB Advanced Media, which already provides white-label streaming technology for clients like WWE Network. As long as they can build a platform capable of handling the huge streaming volume brought in by the quality content, the audience couldn’t care less who is delivering the content.

What Amazon Has Been Up To This Week

Read original story on: VentureBeat

It’s only Tuesday, but Amazon has already unveiled a trifecta of new services with one-hour delivery in NYC, 4K Streaming for Amazon Instant, and a new price-negotiation feature.

  • Trialing now in New York City, Amazon Prime Now uses bike messengers to deliver Amazon-ordered packages within an hour, helping the ecommerce giant better compete with brick-and-mortar stores, as well other instant-delivery services.
  • Amazon Instant has started offering 4K or Ultra HD resolution for a limited number of movies and TV titles to its Prime members at no extra charge. Similarly, fellow streaming service Netflix also has offered 4K streaming, but for a $3 monthly markup.
  • Amazon is taking a leaf out of eBay’s playbook by introducing a new “Make an Offer” feature that lets consumers negotiate prices with sellers. Right now this feature is limited to categories only—namely Sports & Entertainment Collectibles, Collectible Coins, and Fine Art, and is entirely opt-in from the merchant’s side—so don’t expect Amazon to turn into a haggle-friendly bazaar just yet.

Old People Are Watching TV Online Too

Read original story on: LA Times 

According to a new report from Nielsen, people aged 55+ are spending 55% more time watching video on computers and smartphones daily in the most recent quarter, compared with the same quarter last year. Meanwhile, traditional TV viewing among that demographic didn’t change, so don’t be surprised to see your grandma watching NCIS on her iPhone 5 when you visit her this holiday season.