Pandora announced today that it is releasing an HTML 5 app for connected TV’s. This follows the push by Pandora to bring its service to Internet-connected automobiles and mobile devices. While it’s available as a native app on Smart TVs, Blu-Ray players, and some set-top boxes, Pandora has been notoriously absent from game consoles; the new app remedies this in its HTML 5 design, which means its available to any TV streaming device – like many game consoles. The goal for Pandora is, ultimately, consistency and quality. The company knows that the best speakers in the house are in the living room, and that the best guaranteed access point in the home is through the TV. Simultaneously, the TV app primes the company to generate significantly more ad revenue, and to combine with commercials and on-screen experiences to create a seamless flow between listening service and discovery engine.
Column originally featured on MediaPost
Game consoles are continuing their stealthy takeover of the living room. We’ve been seeing this trend for a while, but the pace is accelerating as the holiday season approaches.
The PlayStation 3 is going Netflix next month. The second console to get the streaming video service, this added functionality should help the PS3 sales for the holiday (which are already predicted to be high due to the lower price point of the PS3 Slim). The solution currently works using a disc shipped out from Netflix, though it’s been confirmed that eventually a native client will be released. There are still rumors of a similar disc-based approach coming to the Wii.Â Read More.