Even though Google Glass is still only available to a select few early adopters, Google is preparing to take a big step towards making the eyewear consumer-friendly with a new strategic partner: Luxottica. One of the biggest early criticisms of Glass has been its lack of form factor – that is to say, people thought the glasses themselves were ugly and not worth wearing. So Google attempted to solve the problem itself, with Titanium, an in-house, better designed pair of glasses that also featured Glass technology. But Google isn’t stopping there – according to Luxottica, Google will be working with two of its most popular brands, Ray Ban and Oakley, to design consumer-facing versions of Google Glass. If Google makes the eyewear fashionable and attractive to wear, it seems likely that more than 10% of smartphone owners would be interested in purchasing the technology.
Augmented reality is everywhere right now. Some are questioning whether it is a fad, or could it be a viable tool for marketers. Yes, there are some technical bugs to be worked out and some ill conceived campaigns but used strategically and creatively AR can be a powerful experience. Here is a list of some of the best ways brands have been using AR:
Enhancing Traditional Print Campaigns
Instead of just having a small â€œwwwâ€ invitation to a brand website on a magazine ad, entice them with a teaser for additional content or even an exclusive offer they can only see using the printed piece to unlock the information online.
One of the first brands to use AR, Mini Cooper enhanced their campaign across multiple German auto magazines with a detailed 3D model of the MINI convertible. Continue reading “Top 5 ways brands can utilize augmented reality”