eBay launched a furniture and home decor shop on its site called eBay Collective, which comes with a visual search engine to aid product discovery. Leveraging technology from the visual search startup Corrigon it recently acquired, eBay presents shoppers with a “Shop the Room” feature, where they can click on items in images of fully-furnished rooms to see similar products available across eBay’s inventory.
What Brands Should Do
This integration of visual search helps eBay better curate and recommend products on its platform and eliminate the friction of manual search and filter configurations for online shoppers. More brands and retailers need to take note and start exploring new ways to improve the online user experience they offer.