Facebook Plans An OTT Streaming App As It Aims For More Video Ads

What Happened
According to The Wall Street Journal. Facebook is planning to launch an ad-supported streaming app for set-top devices, such as Roku and Apple TV, to showcase its growing video content. The social network giant is reportedly in talks with media companies to license long-form “premium” video content, but it is unclear whether user-generated video content will also be pulled in from News Feed.

What Brands Need To Do
This app follows Facebook’s relentless efforts over the past few years in cultivating video content as it makes a strong push for more video ads. Earlier this week, the social network announced an expansion of partnerships with third-party ad tech companies, promising to provide advertisers more data and a clear comparison between social ads and TV ads. Once launched, the app would offer brand advertisers a valuable new video channel to leverage Facebook’s audience data to reach targeted customers. As Facebook continues its push into the digital video space and challenges YouTube for a piece of the growing video ad budget, brands should carefully consider their video strategies and take into account Facebook’s growing video ad products.


Source: The Wall Street Journal