iPhone’s Lack Of NFC Slows Growth Forecast

Posted on by Lab Team

NFC has tremendous application for mobile payments and marketing but Apple’s decision to not include NFC functionality has slowed it’s predicted growth. Because NFC chips must be embedded into handsets, adoption relies on manufacturers like Samsung and Apple to incorporate the technology in their hardware. With the exclusion of NFC in iPhone 5, Juniper Research predicts NFC to be a $110 billion industry in 2017, down from it’s prior $180 billion estimation.