IPG Media Lab

Digital Storytelling: NYT’s ‘Snow Fall’

To see an example of a newspaper innovating their digital offering, check out the New York Times’ special Snow Fall project. Using interactive graphics, media and a well written narrative, snow fall details a freak avalanche in Washington State but more importantly demonstrates a new way of storytelling in the digital age. The piece has received 2.9 million visits and 3.5 page views to date.

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