Instagram Debuts Crucial New Features for Brands

Read original story on: AdWeek

After using Instagram as a digital billboard for years, brands on Instagram can now finally drive traffic to webpages of their choice via the new “Learn More” button unveiled yesterday, along with a new “Carousel Ad” feature that enables better storytelling through multi-image sliding.  These crucial new ad features signal a maturing Instagram, slowly growing into a more brand-friendly platform.

Digital Storytelling: NYT’s ‘Snow Fall’

To see an example of a newspaper innovating their digital offering, check out the New York Times’ special Snow Fall project. Using interactive graphics, media and a well written narrative, snow fall details a freak avalanche in Washington State but more importantly demonstrates a new way of storytelling in the digital age. The piece has received 2.9 million visits and 3.5 page views to date.