If the hologram of Tupac Shakur at last year’s Coachella Music Festival wasn’t enough to convince you that digital resurrection is on the rise, take a look at Galaxy Chocolate’s latest TV spot, starring Audrey Hepburn. Production company Framestore’s meticulous CGI model of the actress, built from images and film from throughout her career, was so convincing it trumped the use of a human double. It’s certain that this isn’t the last we’ll see of celebrities long-passed being used to represent brands with the drive and capital to spend on such involved campaigns. It is also certain that this technology has only begun to grow into its useful stage, so these representations must only continue to improve.