Mobile And Social See Digital Ad Spending Increases

Marketers are running with the excitement around mobile, social, and video with more advertising dollars. 65% of major US brands surveyed by the Association of National Advertisers in March said that they were increasing their investments in mobile, with only 10% reporting that they were decreasing spending in mobile. 55% of respondents said they were putting more dollars into social, and no respondents said they were decreasing this category of spending. Video reported the third largest increase, with two out of every five marketers reporting an increase in investments in video.