Unlike last season, NFL fans will have one app for all of their official football news and multi-media extras. Sponsored by Verizon, the new NFL Mobile app includes highlights, analysis, fantasy tools, and statistical updates for basic members, while Verizon customers can pay $5 for live coverage of Thursday Night Football, Sunday Night Football, Monday Night Football broadcasts. This merger of apps speaks to the overall goal of appealing to customers as well as brands – it’s much easier to target advertising and branded opportunities through one, widely utilized channel than through an app web. In one fell swoop the NFL unified its increasingly large mobile userbase under one roof.
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