Viacom has tentatively agreed to let its popular cable channels be carried by Sony’s new Internet TV service, according to an article in the New York Times. The deal – between a major programmer and a technology company – is one of the first of its kind, and is a reaction to consumer attention shifting online. That said, the paid package will likely be bundled in the same way as TV so the online streaming won’t be too much of a gamechanger in the end. Intel and Google are reportedly working on similar services, but for now it looks like Sony and Viacom are leading the charge.