McDonalds Tests Mobile Payment App

As if fast food weren’t fast enough already, McDonalds is looking to speed the process up even further. In new tests in Salt Lake City and Austin, the fast food chain is testing a mobile payment app that would allow customers to order and pay for their meal before picking it up. Aimed at teens, the program will feature side order promotions, affiliated sponsor offers, and a loyalty program, much like the already-implemented system at Chipotle. Whether branded payment apps are a sustainable trend remains to be seen, but for the meantime it’s clear that brands are trying their best to get at customers on their mobile devices.