50% Of Parents Plan On Purchasing E-Readers

The holiday season is always a big indication of technology’s popularity, and this year is no different. It appears that this year, parents will be looking towards E-Readers as the go-to item of choice; according to eMarketer, Polling found that 46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content. As e-readers become the preferred method of consuming books, the market will be bourgeoning into the new year. If these 2013 holiday trends are anything to go by, we could be seeing new e-readers continue to take the spotlight for the foreseeable future.