Pebble, far and away the leading smart watch player at present, announced its highly anticipated iOS app store that features 1,000 apps and watch faces that can be found and downloaded with an iPhone. The Android version is still forthcoming, and Pebble says it will be available int he near future. The app store gives users a more intuitive software experience, much like Google Play or Apple’s App store. The addition of the Pebble Steel at CES this year demands such an interface, and with the app store users now have a software experience that matches the hardware. Pebble does seem to be making the most of its head start, and the more they do the more they become the wearable device to beat.