IPG Media Lab

IPG Lab Gen Z Week

This past week, we covered Gen Z a generation whose sudden and fickle adoption of new media platforms has everybody scrambling. Below, you’ll find a list of our posts detailing this new
audience and the implications for marketers.

Gen Z Week: By The Numbers

Gen Z Week: Vogue Tests Instagram Commerce

Gen Z Week: A Conversation With Melissa Lavigne-Delville

Anti-Smoking Campaign On Vine

Exit mobile version