Facebook and Twitter are the go-to channels that emarketers usually choose for social media marketing, but Tumblr says it just might have certain advantages over those two when it comes to brand engagement.
In comparison to Facebook and Twitter, branded content, especially the creative ones, enjoys a significantly longer shelf-life on Tumblr. As a result, this allows for greater earned engagement long after the content would have expired on other platforms. Furthermore, Tumblr offers a mix of video, text, and image-sharing tools that brands are utilizing to better engage with their audience.
