IPG Media Lab

Outlook 2014 Mid-Year Review

In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:

  • Internet of Things/Anticipatory Computing
  • Notification Nation
  • Data Doing Good
  • Generation Y and Z

Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.

Download The Mid-Year Review

 

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