Yahoo Woos Small Businesses With Revamped Web Store

When it comes to online retailing, Yahoo might not have the same clout as Amazon or eBay. But that doesn’t mean it has stopped trying. In fact, it has quietly unveiled a revamped version of Yahoo Stores that is specifically targeted at small retailers, which puts it in direct competition with similar platforms such as Shopify, Squarespace, Etsy, and Weebly. To stand out, Yahoo clearly needs to leverage its other existing online resources into better assisting small retailers build customized online storefronts.