According to The Wall Street Journal, Snapchat is planning to broaden its offerings with video clips, news articles, and ads. It is reportedly in talks with advertisers and media companies about a service called “Snapchat Discovery” that would support such content.
Such support is certainly nothing new for messaging apps: Kik, for example, has been partnering with advertisers to run campaigns on its multimedia platform for a while now. Before Snapchat can capitalize on its estimated 50 million active users, however, some reliable measurements are needed.
