Apple has confirmed that its newly-added NFC chip in the iPhone 6 is restricted to Apple Pay, citing security concerns for not opening up NFC access. This means no NFC-enabled marketing tools or even other non-commercial convenience apps… for now. Apple restricted its Touch ID fingerprint sensor in a similar way for the iPhone 5S, but has recently opened it up to third-party developers with iOS 8. So it’s very likely that Apple will allow further NFC implementation in a future release of iOS.