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On Monday, at a technology conference organized by the Wall Street Journal, Apple CEO Tim Cook announced that Apple had activated 1 million credit cards in the first 72 hours after Apple Pay launched, calling it “already a huge hit.”
That sounds impressive—until you consider that there are more than 600 million credit and debit cards in the United States, and Apple has sold an estimated 20 million Apple Pay-compatible iPhone 6 and 6 Plus units. Also considering that many users might link multiple cards, it’s difficult to come up with a clean figure for Apple Pay’s market share among eligible iPhone 6 users.