Read original story on: The Verge
Starbucks will be tipping its toes into ecommerce next year with plans for launching an on-demand delivery program in select markets. The delivery service will be available to loyalty program members through a new “Mobile Order and Pay” app, set to debut later this year. Given the success its mobile app has enjoyed, along with the rise of on-demand economy, it seems reasonable for Starbucks to double down on mobile-focused initiative.
