Watch Now – IPG Media Lab And YuMe Present: Pursuit of Audience Attention

https://youtu.be/qCSgb_BsqD8

We joined forces with YuMe to explore measures of receptivity and attentiveness, to get to the center of how to reach audiences when they’re most receptive and attentive, and to prove that attention matters in digital video advertising. Watch the video above to learn about our findings.