Street Flight’s Top-10 Hyperlocal Marketing Campaign Of 2014

Street Flight just presented the best location-based marketing campaigns of 2014. Here’s a one-sentence-each breakdown of their Top 10 pick.

In-store Retail

1. Goodwill used location marketplace xAd’s SmartAudience and SmartFencing products to boost direct contributions at the community non-profit’s national donation center.
2. American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October, to some encouraging results.
3. Thanks to its Swirl-powered in-store beacon program, Lord & Taylor pointed to a 60 percent engagement rate and a 30 percent redemption rate for beacon-triggered offers since July.
4. GameStop stores fought back against showrooming by working with Shelfbucks’ beacon system.
5. Packaged foods marketer Hillshire Brands crafted a national in-store mobile campaign that used beacons and geo-fences to drive sales this past spring.

Local Digitals

1. Pandora layered geo- and demographic targeting that drove an 18 percent year-over-year rise in the number of Lasik evaluations to capture local radio ad dollars.
2. Taylor Guitars’ Road Show 2014 Campaign relied on Verve’s geo-fencing and “geo-aware” banner ads to attract audiences to events.
3. The Weather Channel teamed with location analytics company Placed to decide on what ads to run in certain hyperlocal areas.
4. Spark brought geo-data specialist PlaceIQ to help deliver skiers to the Montana resorts.
5. ReachLocal presented its ReachEdge software system, the company’s online presence management program, to Cupertino Plumbing.

 

Head over to StreetFight for more information on each campaign.