IPG Media Lab

IPG Lab Releases 2015 Outlook

Check out our brand new 2015 Outlook here.

Every year here at the IPG Media Lab, we round up the ideas that animate us: the market forces, new technologies, and consumer shifts that are changing the ways we evaluate, buy, and create media. And today, we are happy to present you with our 2015 Outlook– “Let’s Get Intimate”—which takes a look at the increasingly personal (and important) world of contextual media placement and the challenges and opportunities for marketers. Trends and themes covered include:

Take a look and let us know what you think @ipglab; we’d love to hear from you.

Check out our special interactive Outlook webpage here: https://www-stage.ipglab.com/outlook2015/

If you prefer, you can also download our Outlook 2015 as PDF file here.

 

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