Every year here at the IPG Media Lab, we round up the ideas that animate us: the market forces, new technologies, and consumer shifts that are changing the ways we evaluate, buy, and create media. And today, we are happy to present you with our 2015 Outlook– “Let’s Get Intimate”—which takes a look at the increasingly personal (and important) world of contextual media placement and the challenges and opportunities for marketers. Trends and themes covered include:
- The Internet of Thrills – You are emotionally and physically connected to your devices
- Peak Distraction – In this mobile age, it’s harder and harder to be heard
- Measurable Intimacy – Focuses on performance-based advertising, where results are measured by total business outcomes, not just conventional metrics
- Next Level Awkwardness – How do brands fit into a world in which media is hyper-personal, data is everywhere, and our ability to target is ultra-precise
Take a look and let us know what you think @ipglab; we’d love to hear from you.
Check out our special interactive Outlook webpage here: https://ipglabprod.wpengine.com/outlook2015/
If you prefer, you can also download our Outlook 2015 as PDF file here.