Read original story on: AdAge
The 2015 South by Southwest festival is coming up this weekend, and McDonald’s has been announced as the big sponsor of the Austin-based media festival this year. Besides the usual business as an event sponsor, the company will also be hosting pitch sessions in three categories in which it hopes to innovate: restaurant experience, content creation and transportation and delivery. Some industry insiders are not so optimistic on McDonald’s first official SXSW debut given the brand’s previous attempts to reach the millennial audience, but McDonald might just find the innovative ideas that it needs to stop its profit declines.
