Read original story on: Digiday
Last week at the International Auto Show in New York City, car manufacturers including Jaguar, Toyota, Mercedes, and Nissan unveiled new models of their cars on two of the hottest platforms at the moment – the live-streaming apps Meerkat and Periscope. Lending from the now-or-never urgency of live broadcasting, the auto brands leveraged the intense buzz surrounding the two apps into a timely showcase opportunity to connect with their audience.
